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Sr. Director, Global Media and Channel Marketing (Vans)

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Posted : Wednesday, September 04, 2024 11:13 AM

Sr.
Director, Global Media and Channel Marketing (Vans): As the head of Global Media and Channel Marketing you are responsible for the planning and development of Vans’ global media strategy and Omni-Channel Marketing offense.
GLOBAL MEDIA You are responsible for the development of Vans Global Media strategy.
The position requires extensive experience in both performance media and brand media.
You are a firm believer in the power of brand elevation and know how to balance the need of driving sales with the essence to invite new consumers into the brand through brand elevation and new, difference and unique media campaigns.
You have worked in length with global media agencies and excel in driving a global media landscape targeting youth culture as well as complementary commercial segments.
OMNI CHANNEL MARKETING Your team is responsible for the 360 channel marketing approach across social, DTC off and online as well as membership.
You are passionate about building seamless consumer journeys and building phygital retail experiences.
You have the expertise to build consumer engagement models anchored in the power of value-based membership.
Join the Vans Family Vans ® is the original action sports footwear company, rooted in authenticity and creativity.
Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture.
We are constantly inspired by the creative voyagers within our company and community.
For them, creativity is about the journey, not just the output.
Our mission is to empower everyone to use creativity to discover themselves.
Our vision is to create a world where anyone can be their unique self.
At Vans, our culture sets us apart and influences everything we do.
We are driven by our five values: We have HEART – also referred to as the “Van Doren Spirit”.
We are relentlessly CURIOUS about our consumers and the world around us.
We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most “Off the Wall” thing you can do is be yourself.
We are driven by a spirit of INGENUITY .
And we are passionate about local COMMUNITIES .
And most of all, we are a family that has fun together.
At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity.
We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.
By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people.
We work hard across a multitude of initiatives to bring the Van Doren Spirit to life.
We live for what we do.
How You Will Make a Difference What you will do: Report to the Chief Marketing Officer, you will partner with our Regional marketing teams, media and omni-channel teams to build a new and innovative media strategy, portfolio and execution plan that will unlock our brand growth and bring new consumers into the brand.
You will develop globally aligned media plans to protect brand elevation, new consumer aquistion and pull.
Manage our Global Media agency and accelerate performance and results across performance marketing and brand media buy.
Your leadership will help unlock innovation in brand media and brand communications strategies to drive new media concepts that impact social conversations globally.
Partner with Head of Digital and regional media teams to and unlock performance drive media strategy including ecomm and membership strategies + executions.
You will build globally aligned membership strategies that drive engagement and retention through member-inspired content, member-right product and community activations.
You will help accelerate the capabilities in metrics and data gathering that will enable our membership model.
The elevated performance marketing model that you help build will be driven by data gathering and always on testing and content adaptation.
Your team will be building and executing the global social media channels, across social and gamified universes.
You and your team will help build channel specific strategies, partnerships and content.
You believe in the power of communities and you are passionate about the social platforms that truly matter to our youth consumer audience.
You know how to connect social strategy and media strategy and have experienced knowledge and connections with the big social platforms in youth marketing.
You will help us reinvent our social engagement model through co-creation with athletes, creators and youth.
With your expertise as a leading marketer, you will build an integrated team of channel experts and build strategic seasonal plans and directions for instore and ecomm purposes and needs.
Your obsession is to create seamless consumer journeys fueled by an agile, digital marketing model across all platforms.
Manage and direct team of marketing professionals supporting the organization to ensure coordination of cross-functional activities and team alignment.
How you will do it: Lead and mentor a diverse team of marketing professionals, ensuring they are empowered, well-equipped, and aligned with our brand's vision.
Utilize advanced project management tools and methodologies to oversee all global media and channel marketing.
Foster a collaborative environment where creative and analytical minds can work together to bring innovative ideas to life.
Regularly interact with other department heads to ensure cohesive brand messaging and integrated strategies across all channels.
Free To Be, Inclusion & Diversity As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity.
We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success Years of Related Professional Experience: 10+ years Educational Position Requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
What we expect you already know: 8+ years of Executive Level experience Multi-channel marketing experience, media (both performance and brand media), digital + social media, communications, and industry-specific go-to-market experience Data driven and consumer insights driven marketing and modeling.
At least 5 years of people leadership experience.
Cultural connectivity and organic connection to art, music, action sports and/or street culture a big plus.
What we will teach you: In-depth training on the history, values, and brand foundation.
This includes the brand’s iconic products and target demographics.
Resources and advanced data analytic methodologies to delve deeper into marketing metrics, consumer behavior data, and market trends and to inform decision-making.
Guidance on strategic thinking and leadership skills.
Including honing your ability to contribute to the development of overarching marketing strategies, aligning initiative with business goals.
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Perservere.
What’s in it For You We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people.
That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates.
When it comes to benefits, we’re the total package.
Go to MyVFBenefits.
com and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands.
At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet.
This is our purpose.
It’s the reason we come to work every day.
It’s a commitment shared by our global associates across all brands.
Our purpose unites us and leads us to pursue our goals, together.
This is our calling.
Learn more at vfc.
com We just have one question.
Are you in? Hiring Range : $194,400.
00 USD - $243,000.
00 USD annually Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.
Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Long-Term Incentive Potential : This position is eligible to participate in a Long-Term Incentive Plan.
Specific details of the plan will be provided during the recruiting and interview process.
Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.
MyVFbenefits.
com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
P lease note, our hiring ranges are determined and built from market pay data.
In determining the specific compensation for this position, we comply with all local, state, and federal laws.
At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees.
All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.
com .
VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

• Phone : NA

• Location : Costa Mesa, CA

• Post ID: 9054642652


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